Building a Business Website

Step One -
First: your purpose?
Second: what to include?
Third: decide on the structure.

So You Want to Build a Business Website?

Here are some questions to consider
#1. What is your purpose?

  • So people can find you
  • To announce the services you offer
  • To sell your products
  • To increase your profits
#2. What do you want on your webpage?
  • Contact info: email, phone number, address
  • Services and plans
  • Products and costs
  • Highlights of your services
  • Portfolio of you work
AFTER you answer these questions, THEN decide on a structure for your webpage
  • Put most important stuff on front page: contact email, address, phone number, what you offer
  • Why your product or service is the best
  • Photos of your services or products
  • Purpose
  • All your services
A good structure example is:
  • Home page
  • About us
  • Services or Products
  • Our Purpose
  • Contact

Keep your website pages simple...


Keep it simple, clean and plainly present your info - don't try for something cool:
  • No unnecessary words, use short lines and bullet points
  • Studies show people do not read webpages like printed material
    • "Web text should be short, scannable, and approachable. Typically, you should write half as many words for the web as you would for print. If targeting a broad consumer audience that includes people with no or little education, it's better to aim at 25 percent of the print word-count. And in web writing, it's always best to start with the conclusion, so that people who read only the first line or two on a page still get the main point."
  • Understand eye patterns - (think Z)
  • Don't reinvent a new navigation idea
  • Cross browser compatibility - Screen size and platform
    • Your website must work on different screen sizes, including all mobile devices
    • This requires a lot of work but is extremely important

Website hosting

  • $169 per year up
  • Lots of choices, don't buy more than you need, you can always change
  • Don't be tricked by cheap (including free) charges for websites and hosting, that will cost you more money in the long run
  • We offer very high quality website hosting, contact us for more info.
Java, JavaScript, Flash
  • Don't even try it unless you are willing to spend lots of time working on your webpage
Search Engine Effectiveness
  • Depends on how you build your page
  • There are many tricks to improve your placing
Logo Creation
  • If you create you own logo, when you ask for people's opinions, be absolutely sure you ask people who will tell you the truth
  • Neither creating a logo, nor finding someone that will tell you the truth about it, is easy to do
Monday, February 17, 2020

Facebook Stale?

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Website Stale?

Up to date content is important, if your site is out of date it will drive visitors away, Pritchard Webpages can help keep your content current. Call Mike today at (951)226-5109.